Integrators, resellers, distributors and service partners don't register anywhere central. We enumerate them from 100M+ classified domains, screened against your channel thesis with quoted evidence for every call.
Each archetype is identified from what the company's own site documents — authorizations, program language, service claims — never from a purchased directory.
A territory's real partner population is dominated by small, founder-run operations. They don't buy trade-show booths, many never join an association, and a surprising share never use the category keyword you would search for.
If you run channel development for an OEM, your map of a region is usually three sources deep: the partners you already have, an association member list, and whatever an analyst found in a week of searching.
If you are an investor consolidating a fragmented service channel, the problem is identical — the acquirable population is unlisted, and the listed slice is the most-contacted slice.
Leading company databases index the companies they found. We start from the entire active web — 100M+ classified domains covering 99.99%+ of active internet usage — and run LLM analysis against your exact partner thesis. The full mechanics are on the method page.
Every domain in the relevant categories. One industrial category alone holds 367,478 domains globally before any filtering begins.
A fast screen removes parked, dead and out-of-scope sites. A 25,000-domain US triage typically leaves ~17,300 live operating companies.
The deep pass reads each surviving site against your thesis and extracts partner evidence verbatim — with the source URL for every claim.
Every criterion below is captured as a quoted claim, not a guess. If the evidence isn't on the site, the field ships empty and says so.
OEM authorizations, UL 508A panel-shop status, ISO/IEC 17025 scopes, ASME stamps, distributor agreements — captured as the exact claim text the company publishes.
Headquarters, branches and the stated service radius. Owned locations are distinguished from partner mentions, so territory coverage is real, not inflated.
Maintenance agreements, scheduled service programs, consumables and rental fleets — the language of repeat revenue that separates a project shop from a durable partner.
Who is actually identifiable as a decision-maker, and how far the visible bench extends beyond one or two names on an about page.
End markets evidenced by case studies and named customer industries — documented exposure, not categories guessed from a keyword on the homepage.
Whether the company already belongs to a group or runs its own acquisition program. Roughly one in ten keyword-perfect candidates turns out to be group-owned already.
A channel map you can't verify is a rumor with formatting. Our deliverables attach a verbatim snippet and source URL to every inclusion — and, just as deliberately, to every exclusion.
That discipline is why the map survives contact with your first outreach wave. When a candidate answers the phone, your team already knows what the company says about itself.
Labels anonymized for the public site. Client deliverables carry full names, URLs and verified snippets per company.
Channel mapping inherits everything from coverage. These are the numbers the screen starts from — before your thesis removes everything that doesn't belong.
From one US-focused industrial run: eligible independent companies per subvertical, after triage and group-ownership exclusions. These are counted populations, not estimates.
The same architecture applies to software resellers, managed-service providers, installation networks and any other channel whose members describe themselves on their own websites. B2B and commercial-side trades only — the exclusions are listed on our standards page.
Each column is a legitimate tool. Only one of them starts from the full population.
| Dimension | Directory / database export | Association member list | Full-web channel map |
|---|---|---|---|
| Starting population | Companies the vendor previously found | Companies that chose to join | Every active domain in category — 100M+ classified |
| The quiet operators | Systematically missing | Mostly missing | Included — a fifth of fits lack obvious keywords |
| Authorization evidence | A tag, source unknown | Membership only | Exact claim text plus source URL |
| Group-ownership screen | Rarely current | Not tracked | Explicit — ~1 in 10 candidates excluded as group-owned |
| Custom partner thesis | Fixed filters | Not applicable | Plain-language thesis, re-runs included |
| Exclusion audit trail | None | None | Every rejection documented with its reason |
Our framework reads 15 signals per company. Four of them carry most of the weight in partner mapping.
Named OEM partnerships, distributorships, buying-group and association memberships — read from the site, quoted exactly. For an OEM this answers whether a firm is committed to a competitor's program, genuinely independent, or multi-line; for an investor it maps brand concentration that shapes integration risk and pricing power after close.
Service contracts, preventive-maintenance programs, calibration cycles, rental fleets — a partner with documented recurring programs has operational discipline and customer stickiness that a project-only shop lacks. In our industrial runs this language is one of the strongest separators between durable partners and firms that live quote to quote.
Explicit certifications only: UL 508A for panel builders, ISO/IEC 17025 scopes for calibration labs, ASME stamps for pressure work, NADCAP for aerospace processes. We capture the exact claim text rather than a boolean, because scope matters — an accreditation restricted to one discipline describes a different partner than a broad scope held for a decade.
Channel planning is territory planning. We record headquarters, each stated branch, and the claimed service radius — distinguishing owned locations from partner name-drops. Laid over your existing coverage, the map shows where the territory is thin, where partners cluster, and which single-location firms sit in the gaps you need filled.
Explicit founder or family language on the site — “second generation”, “founder-led”, “family-owned” — never inferred, roughly half of confirmed industrial fits carry it. For channel work it matters twice: OEMs learn who signs a partnership agreement, and investors learn which firms match the founder-associated, independently positioned profile most buy-and-build theses specify.
The evidence base doesn't change; the reading does. Four teams pull four different decisions out of one channel map, which is why the map ships with every extracted field rather than a pre-baked ranking alone.
The full population of candidate partners in a territory, ranked against your program's bar: authorizations held, competing commitments, service depth, named principals to approach. Recruitment stops being a referrals business.
The acquirable channel, with group-owned firms already excluded and founder-associated, long-established, independently positioned businesses flagged from explicit site language. Platform and add-on candidates come from the same evidence base.
A defensible answer to “how many certified shops exist in this region?” — with the certification language quoted, so program targets rest on counted populations rather than analyst estimates.
Overlap analysis between an acquisition target's claimed dealer network and the real population — useful diligence when a seller's channel story is central to the price. Related: supplier & specialist discovery.
The deliverable is a ranked, evidenced CSV plus per-company dossiers. Here is how channel teams typically run it.
Import into your CRM with our scores intact — Mandate Fit weighted 70%, Outreach Suitability 20%, Transition Context 10%, zeroed out on group ownership. Segment by territory gap and archetype.
Each candidate carries its evidence snippets, so regional managers open conversations knowing the company's certifications, service lines and named principals.
Work the ranked list top-down. Exclusion documentation prevents wasted calls to group-owned firms or single-brand shops committed elsewhere.
After the first wave teaches you what a great partner looks like, we re-run the universe against the refined profile. Custom re-runs are included in every engagement.
Board updates and mandate reviews cite the actual population per territory — how many eligible partners exist, how many were approached, how many remain — instead of coverage guesses.
A channel map built from website evidence is bounded by what companies publish. Three limits worth knowing before you buy.
“A lead list answers ‘who might buy?’. A partner map answers ‘who exists, what do they hold, and who owns them?’ — a population inventory with an audit trail, not contacts to burn. Only one of these survives scrutiny in a mandate review: the one whose every row traces to a quote.”
A proof project from €4,900 screens one channel category in one territory. The full universe with deep shortlist runs from €9,900, and annual monitoring — new entrants, ownership changes, lost authorizations — from €18,000 per thesis. Custom ICP re-runs are included at every tier.
An export gives you the companies the database previously indexed, filtered by tags whose provenance you can't check. We enumerate the population from the full active web, screen it against your written thesis, and attach the quoted evidence behind every inclusion and every exclusion.
The difference shows up at the edges — the quiet, keyword-poor operators that exports structurally miss. In channel work the edges are usually the point, because the visible middle has already been called by everyone.
No, and we would be skeptical of anyone who claims to. Willingness to switch is not a website-visible fact, and pretending otherwise would poison every claim we can actually support.
What we can document is current commitments — named brand relationships, exclusivity language, multi-line positioning. That record tells your field team where a conversation is plausible and where it is probably wasted effort.
We don't collapse them into one bucket. Each company's service lines, brand relationships and manufacturing activities are extracted separately, so a distributor that also builds competing panels appears with both facts quoted. You decide what disqualifies; the map just refuses to hide the tension.
You write your partner thesis in plain language — archetypes, territory, minimum authorizations, disqualifiers. We run the two-pass screen and deliver a ranked universe with per-company evidence.
Engagements typically open with a 20-company specimen in the 8 top fits / 5 keyword-missed / 5 documented exclusions / 2 insufficient-evidence format, so you can audit our judgment on real companies before scaling to the full territory.
Channels churn — firms get acquired, authorizations lapse, new entrants appear. Annual monitoring re-screens the universe on a schedule and delivers deltas: what entered, what left, what changed ownership. If you only buy once, the map is a snapshot and we say so.
The domain universe is global; screening is bounded only by where companies maintain websites. Multi-country channel maps are common — the thesis simply gains a territory clause per region, and results are delivered segmented so regional teams work their own slices.
Send us your territory and partner profile. We'll show you a specimen channel map — evidence, exclusions and all — before you commit to anything.