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For PE funds & platform BD teams

The add-on universe your platform thesis actually has — counted, scored, evidenced

Buy-and-build lives in the long tail that profile databases never indexed. We screen the entire active web against each platform's bolt-on thesis and hand your BD team a radar it can defend in front of the IC.

0classified domains screened
0domains in one industrial category
0evidenced signals per company
0industry categories
300+ enterprise organisations run on our data
Incl. one of Europe's largest telecom operators
A leading airline metasearch
Adtech & cybersecurity platforms
The platform arithmetic

Three numbers decide whether buy-and-build works. Only one of them is in your CRM.

The strategy is a spread trade: the platform's multiple against the add-on's. What the spread pays out depends on volume — and volume depends on a number most funds have never actually counted.

01

The spread

Small independents trade well below the platform. Every add-on closed at the lower multiple re-rates on consolidation. This number your partners know by heart.

02

The cadence

The model assumes a closing rhythm — add-ons per platform per year. Miss the cadence and the hold stretches, the IRR sags, and the thesis quietly becomes a hope.

03

The denominator

How many independent companies actually fit the bolt-on thesis? Most BD teams work from a licensed export and honestly do not know. That unknown is what we remove.

Month ten

Every platform BD team hits the same wall

The export runs out

The licensed database returns a few hundred names for the bolt-on thesis. The team works them hard — sequences, calls, conference passes — and by month ten the list is exhausted. What arrives after that is broker flow: by definition not proprietary, rarely priced like it is, and pipeline reviews start recycling the same names with fresher last-contacted dates.

The universe doesn't

We start from 100M+ classified domains — the entire active web — and screen the relevant categories against the thesis as your deal team wrote it, not SIC codes standing in for it. The output is a counted population: every independent fit, every keyword-missed fit, every disqualified look-alike, each with quoted evidence and a source URL.

Why this matters more for platforms than anyone else

A one-off buyer needs one good target. A platform needs a population — enough qualified independents to sustain a multi-year cadence. That makes the denominator a portfolio-level asset, and guessing it a portfolio-level risk.

The method

Two passes over everything, evidence for every call

A platform thesis in precision machining or water treatment starts from a category pool that can run past 300,000 domains globally. Nobody should read that by hand, and no keyword filter should be trusted to.

So the screen runs twice. Pass one triages the pool down to live operating companies. Pass two reads the survivors deeply against your thesis and extracts fifteen structured signals per company.

  • Verbatim quote and source URL behind every signal — an associate can verify any row in thirty seconds
  • Exclusions documented with the disqualifying language, not silently dropped
  • Custom ICP re-runs included when the thesis tightens after your first read

One industrial category, real run

Category pool: 367,478 domains globally in the classified map
Pass 1 — triage: 25,000-domain US-focused sweep → ~17,300 live operating companies; directories, parked domains and dead sites removed
Pass 2 — deep extraction: 15 signals per survivor → 702 eligible independent precision-machining companies
Scoring: Mandate Fit 70% · Outreach Suitability 20% · Transition Context 10% — group ownership zeroes a candidate out
The texture of a real vertical

What the specimen runs actually found

0live operators from a 25,000-domain triage
0eligible independent machining companies, US
0of keyword-perfect candidates were already group-owned
0of confirmed fits lacked the obvious homepage keywords
Precision machining · 702 Equipment repair · 545 Automation integration · 534 Material handling · 513 Compressed air · 276 Calibration & testing · 254 Water treatment · 221 Boiler & steam · 172 Filtration · 109 Surface finishing · 93

Eligible independent US companies per subvertical, from one full-universe run. Each count is a defensible denominator — the number an IC memo can cite. Method detail on the method page.

Signals that carry add-on math

Your thesis in, evidence out

All fifteen signals of the framework ship with every row. For platform work, a handful do most of the ranking — and each answers a question your IC will ask anyway.

Your bolt-on thesis says

"Field-service-led, industrial customers, no residential mix"
"Inside or adjacent to our platform's service footprint"
"Independent — not already inside a consolidator"
"Certified where the end market demands it"

The universe returns

Service-model classification with the supporting sentences quoted
Stated branches and service areas, owned locations separated from partner mentions
Ownership language extracted; group membership zeroes the score
Exact certification claim text, not a checkbox

Strategic fit to thesis — 70% of the score

The instrument is your thesis text, not a code table. Subsector, services performed versus resold, customer types and contract language are matched sentence by sentence against what each company publishes about itself.

"design, installation and 24-hour service of industrial water systems" — scored against the thesis, quoted in the row

Acquisition-program / roll-up readiness — the zero-out

A company inside another consolidator is not a lower-priority target; it is not a target. Roughly one in ten keyword-perfect candidates in our specimen runs carried group ownership visible on their own sites — this is the signal that stops a research week, or a first call, being spent on a competitor's portfolio company.

Recurring-offering indicators

Service contracts, maintenance agreements, scheduled programs, consumables streams — the published language of repeat revenue. Your IC asks about contract mix at the first screen; the radar means BD walks in already knowing what the company says about it.

Geographic & branch footprint

Add-on logic is usually density logic: tuck-ins inside the platform's footprint or beachheads one territory out. Extracted locations let the radar sort against your actual density map rather than an HQ pin.

Compliance & regulated-market readiness

In quality-gated verticals the certifications are the thesis: UL 508A panel shops for automation, AS9100 and ITAR for aerospace machining, ISO/IEC 17025 for calibration, ASME stamps for boiler work.

"ISO certified" and "ISO/IEC 17025:2017 accredited" are different companies — we capture the exact claim text

Founder & independence context

Roughly half of confirmed industrial fits carried explicit founder or family language on their own sites. We flag founder-associated, long-established, independently positioned businesses with an identifiable decision-maker and limited visible leadership bench — website-visible statements only, never inferred circumstances.

The sourcing stack, honestly compared

Where each channel actually earns its keep

None of these channels is useless. They answer different questions — and only one of them answers the question the platform model depends on.

What the platform needsProfile databasesBroker / banker flowFull-web screen
Long-tail coverage (15–60-person independents)Skewed to size, polish, funding eventsOnly what's already for saleStarts from the entire active web
Screens your exact thesis, not a code proxyFilter fields onlyTheir mandate, not yoursThesis text is the filter
Current ownership status per candidateOwnership fields go staleKnown for their own dealsRead from the company's own site, re-checked on cadence
A defensible denominator for the ICCounts its index, not the marketNo population viewCounted universe with exclusion log
Proprietary first contactSame export your competitors licenseShown to every buyer on the listFits nobody else's tools surfaced
Cost shape for multi-platform fundsPer-seat licenses, every yearSuccess fees give back the spreadPer-thesis project or annual radar

Keep the database

For polished mid-caps, contact enrichment and comps work, profile tools serve you well. We are not a replacement for them — we are the census they never claimed to be.

Add the radar

Point us at one live bolt-on thesis. The gap analysis shows, with evidence, what the current stack missed — before you commit to anything.

Working cadence

One platform, first quarter on the radar

Each platform is its own universe with its own scoring configuration. Here is how the first ninety days typically run.

01

Thesis intake — one working session

Deal team plus the platform's operators. Bolt-on criteria in plain language: subsectors, service model, geography and density logic, certifications, hard disqualifiers.

Output: written thesis, agreed scoring config
02

Full-universe screen — weeks two to four

Category sweep, triage, deep extraction, analyst verification. You see a same-day specimen before committing; the full run lands as a ranked, evidenced file.

Output: universe CSV — fits, hidden fits, exclusions with reasons
03

Into the workflow — week five

CRM gets the keyed, deduplicated file. The weekly BD meeting gets working views: top-scored uncontacted, newly changed, newly disqualified. The IC memo gets the denominators.

Output: BD calling from the top decile, not the top of the alphabet
04

Deltas on cadence — from month two

Re-screens surface new entrants, ownership changes, offering pivots and momentum shifts as structured diffs. A universe delivered once is a snapshot; platform BD needs a feed.

Output: the add-on radar, kept current
The deliverable, unretouched

Four rows from a real specimen

Specimen format: eight top fits, five keyword-missed fits, five documented exclusions, two insufficient-evidence flags. Anonymized here, as all public examples are; the full anatomy is on the machining specimen page.

Target M-01 — top fit

"a fourth-generation, family-owned precision CNC machining company"

AS9100D, ITAR, CMMC Level 2. Defense, aerospace and medical end markets documented in case studies. President named on the site; visible bench beyond the family: one operations lead.

Hidden M-02 — keyword-missed fit

"family-built, American-owned since 1965"

A stamping-and-assembly shop whose machining depth only appears two pages deep. Keyword-driven indexes file it under the wrong category. Across verticals, a fifth or more of confirmed fits carried this profile.

Excluded M-01 — documented exclusion

"a wholly owned subsidiary of a global industrial group"

Keyword-perfect, capability-perfect — and already consolidated. Scored zero with the disqualifying sentence quoted. The exclusion log is why your IC trusts the list instead of auditing it.

Flag M-01 — insufficient evidence

site live, capabilities stated, ownership language absent

We do not guess. Where the website cannot support a classification, the row says so explicitly — a flag for a human follow-up, not a silent inclusion that pollutes the ranking.

The commercial point: the hidden fits are the closest thing to proprietary that sourcing data can honestly offer — companies your competitors' tools cannot see, reachable before any process exists.

At the fund level

Several platforms, one agreement, separate universes

Funds running multiple platforms consolidate the engagement; each bolt-on thesis stays its own universe with its own scoring lens. Refine a thesis mid-hold — tighter geography, a certification gate, a service-mix exclusion — and we re-run the scoring with the custom ICP at no cost.

The universe is the asset. The scoring is a lens you keep adjusting. And the IC gets counted claims — N in the universe, N confirmed independent, N already consolidated — instead of "we believe this vertical is fragmented."

 Also works pre-LOI: thesis universe mapping makes fragmentation a number before you buy the leader, not after

What the IC memo cites

Domains in category, global367,478
Live operating companies, US triage~17,300
Eligible independent fits702
Keyword-perfect but group-owned~1 in 10
Fits with explicit founder/family language~half
Fits invisible to keyword searcha fifth or more
Pricing logic

Priced against the spread, not against software budgets

One intermediated add-on gives back part of the multiple spread in fees. Against that arithmetic, a counted universe per thesis is the cheapest line item in the sourcing stack. Full detail on the pricing page.

Start here
from €4,900Proof project

One live bolt-on thesis, screened end to end. Use it as a coverage audit against your current stack — we show what it missed, with evidence, before you commit further.

Same-day specimen first. If the universe disappoints, you stop at one project.
The platform standard
from €9,900Full universe + deep shortlist

The complete counted population for one thesis: ranked fits, hidden fits, documented exclusions, insufficient-evidence flags — CRM-ready and IC-citable. Custom ICP re-runs included.

Compare against the fee on a single intermediated add-on.
Between deals
from €18,000Annual monitoring, per thesis

Scheduled re-screens with structured diffs: new entrants, ownership changes first, offering pivots, momentum shifts. The radar stays current while your team works it.

Multi-platform funds consolidate theses under one agreement.
Straight answers

Where this works — and where it won't

A vendor that cannot describe its own limits is asking you to find them at your expense. Ours are specific.

Strong fit

  • Fragmented service and manufacturing verticals where the long tail lives on dated websites, not in databases
  • Platforms whose bolt-on criteria are real sentences — service mix, customer types, certifications — not just industry codes
  • Funds that want denominators in IC materials and audit trails behind sourcing claims
  • Multi-platform portfolios needing a repeatable engine across theses

Honestly not

  • We never flag intent to transact — no signal on any website supports that claim, and we refuse to fake one
  • No revenue, EBITDA or valuation estimates: financials are not on websites, and guessed financials poison real ones
  • Consumer-captive verticals are outside our scope entirely, on principle
  • If your thesis targets polished, well-covered mid-caps, your existing database already serves you — say so and save the fee
Discipline is the product. What we refuse to infer is documented, publicly: no intent flags, no financial guesses, no owner profiling, no distress claims. A vendor that documents its refusals is one whose positive classifications you can trust. Read our standards →
Platform BD questions

Asked by deal teams, answered plainly

How is this different from the database we already license?
Profile databases index the companies they found — skewed toward size, polish and funding events. We start from 100M+ classified domains, the entire active web, and read every candidate against your thesis text. The difference shows up precisely in the long tail your platform math depends on: in our specimen verticals, a fifth or more of confirmed fits lacked the category's obvious keywords and were invisible to keyword-driven indexes.
Can you deduplicate against our existing pipeline?
Yes. Share a CRM export and every row in the universe is keyed by domain and flagged against it — already contacted, already passed, net new. The working views your BD meeting actually uses (top-scored uncontacted, newly changed, newly disqualified) are built from that reconciliation.
What happens when we refine the thesis after the first delivery?
Expected, and included. The universe is the durable asset; scoring is a lens. Tighter geography, a new certification gate, a service-mix exclusion — send the revised ICP and we re-run scoring across the whole universe at no additional cost. Most platforms sharpen their thesis twice in the first quarter once they see a counted population.
How current is the ownership status? Databases are notorious for stale fields.
Ownership language is read from each company's own website at screen time — "part of the X family of companies" tends to appear there long before third-party records update. Under monitoring, ownership changes are the first class of delta reported, because a single change re-ranks a pipeline overnight. Roughly one in ten keyword-perfect candidates in our runs failed exactly this check.
Do you tell us which owners want to sell?
No — and we document the refusal on our standards page. No website signal supports intent-to-transact claims, and a vendor pretending otherwise should worry you about every other field it sells. What we do provide: explicit founder/family language, stated operating history, independence language and visible bench depth — facts that shape how your team writes the first email.
Our platforms are in Europe. Does the coverage hold?
The classified map is global — 100M+ domains, 24.7M of them business and finance sites, across 700+ categories. Universes are scoped to your geography at intake: country sets, language handling and regional density logic are part of the thesis configuration, not an afterthought. The specimen numbers on this page happen to be US runs because that is what we publish.

Put a number on your platform's universe

One email, one live bolt-on thesis. The specimen report lands the same day — every company scored and ranked with every inclusion and every exclusion justified. If the denominator disappoints, you have lost nothing but a guess.