Specimen report — full signal transcript

Digital Marketing Agencies

We sampled 10,000 domains from the 719,358-domain IAB Advertising vertical and ran them through both pipeline passes. The sample alone surfaced 673 eligible agencies, each with a complete 23-signal extraction. Below: the full pipeline funnel and the 20 highest-scoring candidates with every visible signal, confidence score, and quoted evidence.

0
agencies screened from 10K sample
0
signals per company
0
shown below (of 673)
~0
projected from full 719K
Request the client-grade version All specimens
Anonymized for publication. Identities are masked and quotes lightly redacted on this public page; client deliverables carry full company names, verbatim snippets, and source URLs. The signal set follows the 15-signal framework plus 8 digital-marketing-specific signals.

The pipeline: 10,000 domains sampled from 719,358

This is a sample run — 10K drawn at random from the full IAB Advertising vertical. The sample alone produced 673 fully screened agencies. A full-vertical run would process all 719K domains.

IAB

Source: IAB Advertising vertical

Total domains categorized under IAB “Advertising” across the open web.

719,358 total domains in vertical
10K

Random sample drawn

Uniform random sample for this pipeline demonstration. A full engagement processes the entire vertical.

10,000 sampled (1.4% of full vertical)
P0

Pass 0 — AI triage

Homepage fetched, AI classifies: operating company vs. parked/dead, country, team size, independence, subvertical.

5,555
reachable
3,651
operating companies
698
US independent agencies

Eligibility filter

PE-owned entities, excluded verticals, and non-independent firms removed.

673 eligible candidates from 10K sample
PB

Pass B — deep signal extraction

Multi-page crawl (up to 5 pages per domain). AI extracts 23 signals: 15 common framework + 8 digital-marketing-specific. Each signal gets a value, confidence score, and quoted evidence.

512 fully deep-analyzed

Scored and ranked

All 673 agencies have complete signal profiles. The top 20 by visible-signal count are shown below with full transcripts.

Top 20 of 673 shown on this page

What the full vertical would yield

719,358
domains in IAB Advertising
673
eligible from 10K sample
~48,412
projected from full 719K
6.73%
eligibility rate

The 10K sample already produced 673 fully-screened agencies, each with a complete signal profile. Running the full 719,358 domains at the same 6.73% eligibility rate would yield approximately 48,412 candidates — each with all 23 signals extracted, scored, and evidence-backed.

Subvertical breakdown from 512 deep-analyzed agencies

Eight digital marketing subverticals classified during Pass 0, confirmed during deep extraction.

198
Full-service agency
163
Creative & branding
81
Performance marketing
29
Web dev agency
18
Social media agency
17
SEO & content
3
Email marketing
3
Martech & analytics

23 signals extracted per company

15 from the common framework, plus 8 signals designed for the digital marketing vertical.

15 common signals

  • Founder / family association
  • Leadership bench depth
  • Operating history (year)
  • Strategic fit & services
  • Geographic footprint
  • Service vs. product model
  • Recurring-offering indicators
  • End-market exposure
  • Acquisition readiness
  • Management professionalization
  • Hiring posture & open roles
  • Activity trajectory
  • Partner & channel ecosystem
  • Compliance readiness
  • Digital maturity

8 digital marketing signals

  • B2C client focus
  • Martech stack depth
  • Deliverability expertise
  • Data science capability
  • Recurring retainer model
  • Vertical specialization
  • Platform certifications
  • Content production scale

Each signal returns a value, a confidence score (0–100%), and a quoted evidence snippet from the company’s own website.

Top 20 candidates — full signal transcripts

Ranked by number of high-confidence signals extracted. These are 20 of the 673 screened agencies from just the 10K sample. Every visible signal shown with its value, confidence, and quoted site evidence. Client deliverables carry full company names, domains, and source URLs.

DMA-01

Social Media Agency · VT
High-confidence fit 24 signals checked 14 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“the company is led by a team member”
Visible leadership bench
100%
3 named executives: a team member, general assistant, creative collaborators
“she is supported by a small in-house team—including a general assistant and creative collaborators”
Operating history
100%
2017
“Since launching in early 2017”
Strategic fit
100%
social media agency + consulting, strategy, management, auditing, reporting, content creation + small businesses
“We help businesses grow the company is social media focused digital marketing agency.”
Geographic footprint
100%
Burlington, VT; serving nationwide
“We create and manage top-performing social media campaigns for businesses nationwide.”
Service vs product model
100%
service_led
“We help show you the value in social media and do the work for you”
Recurring-offering indicators
100%
yes
“Comprehensive Reporting Reports of your social media activity every month”
End-market exposure
100%
small businesses, American Chemical Society, BlueCross BlueShield, Burlington Beer Co.
“American Chemical Society Ann Clark Cookie Cutters BlueCross BlueShield Burlington Beer Co.”
Management professionalization
100%
limited_visible_bench
“a small in-house team—including a general assistant and creative collaborators”
Activity trajectory
100%
April 29, 2026
“Utilizing Social Media Captions and beyond for SEO April 29, 2026”
Digital-commercial maturity
100%
24/7 access to our reporting software
“24/7 access to our reporting software so you can track your progress at any time.”
Ownership status check
100%
no
“to help businesses across diverse communities and sectors.”
B2C client focus
100%
yes; small businesses, consumer brands
“small businesses are a critical piece of our community”
Recurring retainer model
100%
yes
“monthly management fees, ongoing managed services”

DMA-02

Social Media Agency · CO
High-confidence fit 24 signals checked 14 visible on site Small team (2–10)
Founder / family association
100%
family_associated
“the company is a family-oriented, result-driven social the company marketing agency”
Visible leadership bench
100%
5 named executives
“the founder & Visionary, Brian the company President, a team member of Ads & Email Marketing, a team member Ads Coordinator, a team member Content Specialist”
Operating history
100%
2016
“Since 2016 the company is a family-oriented, result-driven social the company marketing agency”
Strategic fit
100%
social the company agency + sales funnel via social the company + beauty, fashion, entertainment, e-commerce
“the company is a Digital Marketing Agency that specifically focuses on a sales funnel via social the company for the beauty, fashion, entertainment and e-commerce industries”
Geographic footprint
100%
Littleton, CO; 1 location
“Littleton, CO 80125”
Service vs product model
100%
service_led
“done-for-you social the company marketing”
Recurring-offering indicators
100%
yes
“the company creates a successful strategy to implement and we are constantly re-evaluating the strategy”
End-market exposure
100%
beauty, fashion, entertainment, e-commerce
“specifically focuses on a sales funnel via social the company for the beauty, fashion, entertainment and e-commerce industries”
Management professionalization
100%
visible non-founder functions
“a team member of Ads & Email Marketing, a team member Ads Coordinator, a team member Content Specialist”
Activity trajectory
100%
April 30, 2026
“The Ultimate Guide to White Label Social the company Management: Scale Read More April 30, 2026”
Partner & channel ecosystem
100%
Shopify, Klaviyo
“the company is a Shopify and Klaviyo partner”
Ownership status check
100%
no
“the company is a family-oriented, result-driven social the company marketing agency”
B2C client focus
100%
yes
“the company is a Digital Marketing Agency that specifically focuses on a sales funnel via social the company for the beauty, fashion, entertainment and e-commerce industries”
Vertical specialization
100%
beauty, fashion, entertainment, e-commerce
“we are niched into three major industries. Our focus has always been on the beauty & fashion, entertainment and e-commerce industries”

DMA-03

Creative & Branding · TX
High-confidence fit 24 signals checked 13 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“a team member”
Visible leadership bench
100%
5 named executives
“a team member, a team member a team member Manager, a team member Manager, a team member Sales, a team member Sales”
Operating history
100%
2000
“Established in 2000”
Strategic fit
100%
promotional products + event marketing, branding, employee retention, customer acquisition
“help companies with event marketing, branding, employee retention and customer acquisition programs”
Geographic footprint
100%
Denton, TX; 6 locations: Denton, Frisco, Irving, Keller, Lewisville, Plano
“DENTON SHOWROOM 940-891-4022, LEWISVILLE SHOWROOM 972-459-7216, SAN ANTONIO 210-900-7678, KELLER SHOWROOM 817-697-8080, MCKINNEY (MOVED TO PLANO) 214-491-1667, FRISCO SHOWROOM 469-777-3794, PLANO SHOWROOM 972-422-1713”
Service vs product model
100%
service_led
“full service promotional products company”
Recurring-offering indicators
100%
yes
“30 Day Quality Satisfaction Guarantee”
End-market exposure
100%
schools, businesses
“we are a valuable partner of thousands of schools across state of Texas and the entire United States”
Management professionalization
100%
Sales/a team member, Graphic Design and Production personnel
“a very dedicated, professional team that includes Sales/a team member, Graphic Design and Production personnel”
Activity trajectory
100%
October 22, 2025
“a team member October 22, 2025”
Ownership status check
100%
no
“not part of a holding/PE-owned”
B2C client focus
100%
yes
“we are a valuable partner of thousands of schools across state of Texas”
Content production scale
100%
4 in-house artists
“We have a support team of four in-house artists”

DMA-04

Performance Marketing · WA
High-confidence fit 24 signals checked 13 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“a team member CHIEF EXECUTIVE OFFICER a team member 2021”
Visible leadership bench
100%
6 named executives
“a team member CHIEF EXECUTIVE OFFICER a team member a team member a team member Howe-Schramm VP Marketing & a team member Barrington Director, Digital Marketing”
Strategic fit
100%
performance marketing + customer qualification and acquisition + leading national brands
“the company is a performance-based, customer qualification and acquisition company”
Geographic footprint
100%
Seattle, WA; 1 location
“the company is based out of Seattle, WA”
Service vs product model
100%
service_led
“the company offers more than products, we offer SOLUTIONS”
Recurring-offering indicators
100%
yes
“the company offers more than products, we offer SOLUTIONS that advertisers rely on every day”
End-market exposure
100%
insurance, home services, health care, automotive
“Trusted by leading national brands in such verticals as insurance, home services, health care, and automotive”
Management professionalization
100%
6 visible non-founder functions
“a team member CHIEF EXECUTIVE OFFICER a team member a team member a team member Howe-Schramm VP Marketing & a team member Barrington Director, Digital Marketing”
Hiring posture
100%
1 open role: Sales Director
“Current Openings Sales Director Responsible for identifying potential new enterprise-level clients”
Ownership status check
100%
no
“the company is a performance-based, customer qualification and acquisition company”
B2C client focus
100%
yes
“Trusted by leading national brands in such verticals as insurance, home services, health care, and automotive”
Data science capability
100%
yes
“Leveraging advanced AI signals, natural-language analytics, and automated decisioning”
Recurring retainer model
100%
yes
“the company offers more than products, we offer SOLUTIONS that advertisers rely on every day”

DMA-05

Web Dev Agency · NY
High-confidence fit 24 signals checked 13 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“a team member”
Visible leadership bench
100%
2 named executives
“a team member Goldenthal”
Operating history
100%
2007
“Founded in 2007”
Strategic fit
100%
web development + web & mobile application development, cloud application architecture, online marketing + startups to Fortune 500s
“the company is a web and mobile application development, cloud application architecture, and online marketing consulting and agency.”
Geographic footprint
100%
New York, NY; 1 location
“Location: 447 Broadway 2nd Floor #447 New York, NY 10013”
Service vs product model
100%
service_led
“web and mobile application development, cloud application architecture, and online marketing consulting”
End-market exposure
100%
entertainment, retail, publishing, education, food & beverage
“Sony Music Forever 21 Washington Post Candy Crush Saga Microsoft McGraw-Hill Marvel”
Hiring posture
100%
1 role; Search Engine Marketing Specialist
“Wanted: Search Engine Marketing Specialist (SEM / PPC / Adwords)”
Activity trajectory
100%
October 14, 2015
“Wanted: Search Engine Marketing Specialist (SEM / PPC / Adwords) October 14, 2015”
Ownership status check
100%
no
“not part of a holding/PE-owned”
B2C client focus
100%
yes
“Sony Music Forever 21 Washington Post Candy Crush Saga”
Martech stack depth
100%
Google Adwords, Bing Ads, Google Tag Manager
“the company currently works with Google Adwords and Bing Ads”
Platform certifications
100%
Google Partner
“the company is a Google Partner”

DMA-06

Performance Marketing · New York
High-confidence fit 24 signals checked 12 visible on site Large agency (50+)
Visible leadership bench
100%
10 named executives
“a team member a team member a team member a team member a team member Davey-a team member of a team member a team member a team member a team member - a team member Davey-a team member Director - a team member Palmer Director, Group Account and a team member Broughton Brand and a team member, The MTM a team member Managing Director, The MTM a team member Managing Director, a team member Co-Founder, a team member Founder, Non-a team member a team member a team member a team member a team member of International”
Strategic fit
100%
performance marketing + SEO, Digital PR, Paid media, Marketing automation + brands across various sectors
“We are the leading performance marketing, web and commerce specialist. We combine experience, insight and AI innovation to help brands transform and accelerate growth.”
Geographic footprint
100%
London, UK; New York, US; Leeds, Manchester, Southampton
“With bases in London, Leeds, Manchester and Southampton in the UK, and New York in the US, we’re best placed to deliver.”
Service vs product model
100%
service_led
“we help brands grow and scale with eCommerce solutions that strengthen customer relationships.”
Recurring-offering indicators
100%
yes
“ongoing managed services, long-term client relationships”
End-market exposure
100%
retail, fashion, D2C
“We’ve supported digital experience clients across retail, fashion and fast-moving D2C businesses”
Management professionalization
100%
visible non-founder functions
“Our senior leadership team a team member a team member a team member a team member a team member Davey-a team member of a team member a team member a team member a team member - a team member Davey-a team member Director - a team member Palmer Director, Group Account and a team member Broughton Brand and a team member, The MTM a team member Managing Director, The MTM a team member Managing Director, a team member Co-Founder, a team member Founder, Non-a team member a team member a team member a team member a team member of International”
Partner & channel ecosystem
100%
Adobe, BigCommerce, Kentico, SCAYLE, Shopify, Umbraco
“Partnering with the leading platforms means we can recommend the right solution based on your brand’s unique goals, complexity, scale and budget.”
Ownership status check
100%
no
“we're more than just a digital agency; we're our clients' key partners in growth.”
B2C client focus
100%
yes
“We work with established retail, fashion and D2C brands”
Recurring retainer model
100%
yes
“ongoing managed services, long-term client relationships”
Platform certifications
100%
Adobe Commerce, BigCommerce, Kentico, SCAYLE, Shopify
“As a Shopify Platinum Partner we help ambitious brands migrate, build and optimise world-class Shopify stores”

DMA-07

Performance Marketing · TX
High-confidence fit 24 signals checked 12 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“a team member”
Visible leadership bench
100%
4 named executives: a team member (Founder), a team member (Sr. Regional Distributor), a team member (Sr. Regional Distributor), a team member (Sr. Regional Recruiter)
“a team member a team member. a team member Milburn Sr. a team member Inzunza Sr. a team member Bonilla”
Operating history
100%
2019
“Our story began in 2019”
Strategic fit
100%
performance_marketing + B2B and B2C marketing + energy and solar sectors
“B2B Marketing Our team of seasoned, professional B2B sales representatives is here to represent your organization.”
Geographic footprint
100%
Dallas, TX; Berkeley, CA; Sacramento, CA; Ontario, Canada
“Our team is made up of 150+ sales professionals spanning 3 States and the Province of Ontario”
Service vs product model
100%
service_led
“we stand ready to spread the word.”
Recurring-offering indicators
100%
yes
“Industry-leading compensation and product offerings.”
End-market exposure
100%
energy and solar sectors
“help thousands of homeowners and businesses across North America become energy independent.”
Hiring posture
100%
9 roles: Solar Sales Representatives, Entry Level Sales Representatives, Energy Advisors
“Solar Sales Representative Sacramento CA Hiring California Sales Sales Experts”
Activity trajectory
100%
2023
“2023 Inducted our first Millionaire into our Millionaire's Club!”
Ownership status check
100%
no
“the company Group of Companies”
B2C client focus
100%
yes; energy and solar sectors
“help thousands of homeowners and businesses across North America become energy independent.”

DMA-08

Full-Service Agency · NY
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“We started the company in 1999 working e-commerce for AT&T”
Visible leadership bench
100%
limited_visible_bench
“the company Logo Main navigation Menu the company Logo About a team member Contact”
Operating history
100%
1999
“We started the company in 1999”
Strategic fit
100%
full_service_agency + digital marketing & experience design + major brands
“We're a digital marketing & experience design agency”
Geographic footprint
100%
New York, NY; 3 locations: NYC, Chicago, Miami
“NYC 1178 Broadway 3rd Floor, #3097 New York, NY 10001”
Service vs product model
100%
service_led
“We design & deliver transformative customer experiences”
End-market exposure
100%
consumer goods, finance, healthcare, entertainment
“Tiffany & Co., Sephora, LEGO, Prudential, HBO”
Acquisition / roll-up readiness
100%
part of M+C Saatchi Group
“part of M+C Saatchi Group”
Hiring posture
100%
2 roles: Reporting & Analytics Manager, PAID SEARCH & ANALYTICS SPECIALIST
“Reporting & Analytics Manager Chicago In Person”
Activity trajectory
100%
January 1, 2026
“TECH | January 1, 2026”
Ownership status check
100%
yes
“part of M+C Saatchi Group”
B2C client focus
100%
yes
“Tiffany & Co., Sephora, LEGO, Prudential, HBO”

DMA-09

Full-Service Agency · Barcelona
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Strategic fit
90%
life sciences + omnichannel marketing + healthcare professionals
“Your expert partner for omnichannel success in life sciences”
Geographic footprint
80%
Barcelona, Spain; 2 locations
“Barcelona WTC Almeda Park Plaza de la Pau s/n Building 3, 3rd floor 08940 Cornellà de Llobregat Madrid Paseo de la Castellana, 93 28046 Madrid”
Service vs product model
90%
service_led
“We offer out-of-the-box solutions to your everyday problems”
Recurring-offering indicators
80%
yes
“ongoing managed services”
End-market exposure
90%
life sciences
“Trusted by leading Life Sciences companies”
Activity trajectory
70%
mid 2024
“The implementation of the Omnichannel Hub since mid 2024”
Partner & channel ecosystem
90%
Veeva
“the company have been a Veeva Content Partner since 2014”
Ownership status check
90%
no
“not part of a holding/PE-owned”
Martech stack depth
80%
Veeva CRM, Vault CRM, SFMC
“integrated with Veeva CRM & Vault CRM”
Vertical specialization
90%
life sciences
“Delivering real omnichannel execution for Life Sciences”
Platform certifications
80%
CLM, Approved Email, Engage and Vault PromoMats Review and Approval
“certifications in CLM, Approved Email, Engage and Vault PromoMats Review”
Content production scale
80%
in-house agency
“Our content factory produces innovative and top quality promotional and scientific assets”

DMA-10

Full-Service Agency · IA
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“the company was founded in 2014 by a man and his dog.”
Visible leadership bench
100%
8 named executives
“a team member CEO / a team member Vice President - Operations JJ a team member - a team member a team member a team member a team member a team member a team member a team member UX a team member a team member a team member a team member Jessie a team member a team member a team member a team member a team member Barking Officer”
Operating history
100%
2014
“the company was founded in 2014 by a man and his dog.”
Strategic fit
100%
full_service_agency + digital marketing, website design and development + various industries
“the company is an award winning agency who partners with the best of the best.”
Geographic footprint
100%
Cedar Falls, IA; 1 location
“the company is a digital marketing and WordPress development shop proudly headquartethe company in Cedar Falls, Iowa.”
Service vs product model
100%
service_led
“the company provides many different creative services to help your company with their branding and marketing collateral.”
Recurring-offering indicators
100%
yes
“the company helps businesses: Track and organize leads in a CRM Build process flows for internal lead notifications and sales outreach Develop workflows for automated communication to prospects.”
End-market exposure
100%
financial services, healthcare, insurance
“Vested is a top 5 financial communications and PR firm touting clients such as: Acrisure, Bloomberg, Grayscale, Morgan Stanley, and many more global financial brands.”
Acquisition / roll-up readiness
100%
yes
“After partnering together on numerous client projects, Vested acquithe company the company in November 2021.”
Partner & channel ecosystem
100%
HubSpot
“the company and our team at Vested are HubSpot Partners, which means we’re certified as experts within the platform.”
Ownership status check
100%
yes
“Vested acquithe company the company in November 2021.”
Martech stack depth
100%
HubSpot
“we’re certified as experts within the platform and adhere to the high performance standards set by HubSpot.”

DMA-11

Full-Service Agency · MN
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“founded in 2020 by three marketers”
Visible leadership bench
100%
7 named executives
“Benji W. a team member W. a team member D. Director of Digital Sales JoEllen W. Director of a team member B. a team member H. a team member Steve I. Lead Photographer”
Operating history
100%
2020
“founded in 2020”
Strategic fit
100%
full service agency + branding, website design, online advertising + small businesses
“partner with ambitious businesses throughout Minnesota, Wisconsin and the surrounding region”
Geographic footprint
100%
Duluth, MN; 1 location
“Visit our office: 1518 E Superior St, Duluth, MN 55812”
Service vs product model
100%
service_led
“full suite of services”
Recurring-offering indicators
100%
yes
“Complete the company Package (CMP) is the solution for businesses seeking experienced the company assistance”
End-market exposure
100%
construction, trades, hospitality, professional services
“especially construction, trades, hospitality, and professional services”
Management professionalization
100%
7 named executives
“Benji W. a team member W. a team member D. Director of Digital Sales JoEllen W. Director of a team member B. a team member H. a team member Steve I. Lead Photographer”
Activity trajectory
100%
2024
“2024 the company Awarded by NAACP”
Ownership status check
100%
no
“the company is an award-winning digital the company agency”
Recurring retainer model
100%
yes
“Complete the company Package (CMP) is the solution for businesses seeking experienced the company assistance”

DMA-12

Full-Service Agency · CA
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“a team member was one of five kids. At a very young age. he was fortunate enough”
Visible leadership bench
100%
5 named executives
“a team member a team member VP - Strategy & a team member VP - Information Systems DJ a team member a team member VP - Client Strategy”
Strategic fit
100%
full_service_agency + direct marketing + various brands
“We are a Direct Marketing agency revolutionizing the customer journey”
Geographic footprint
100%
Irvine, CA; 1 location
“Corporate HQ 300 Commerce, Ste 200 Irvine CA 92602”
Service vs product model
100%
service_led
“a full-service direct marketing agency”
Recurring-offering indicators
100%
yes
“developing effective loyalty programs using customer preferences”
End-market exposure
100%
various brands including AAA, Albertsons/Safeway, Anthem, BJ’s Brewhouse
“Client Experience: AAA, Albertsons/Safeway, Anthem, BJ’s Brewhouse”
Activity trajectory
100%
January 28, 2026
“January 28, 2026 Loyalty Why Personalization & Automation Are the Heartbeat of Modern Loyalty”
Compliance readiness
100%
CCPA, HIPPA, PCI, PII, and SOC2
“our IT team understands the importance of governing both clients’ and our technological systems”
Ownership status check
100%
no
“the company is a full-service independent agency”
B2C client focus
100%
yes
“Client Experience: AAA, Albertsons/Safeway, Anthem, BJ’s Brewhouse”
Data science capability
100%
yes
“Our analytical experts utilize the latest technology and statistics to find trends and manage your data”

DMA-13

Web Dev Agency · VA
High-confidence fit 24 signals checked 12 visible on site Small team (2–10)
Visible leadership bench
80%
2 named executives
“a team member Partner, a team member Director”
Operating history
100%
2004
“©2004-2023 All content and images.”
Strategic fit
90%
web development agency + website solutions, digital strategy + nonprofits, associations, industry, government
“the company is a boutique digital agency.”
Geographic footprint
90%
Fairfax, VA; not_visible
“the company LLC | Fairfax, VA”
Service vs product model
100%
service_led
“SoH delivers custom content-managed websites”
Recurring-offering indicators
90%
yes
“We’ve made it easy to subscribe to ongoing essential services.”
End-market exposure
90%
nonprofits, associations, industry, government
“suits our association, nonprofit and industry clients”
Management professionalization
80%
limited_visible_bench
“a team member Partner, a team member Director”
Activity trajectory
100%
2023
“©2004-2023 All content and images.”
Partner & channel ecosystem
80%
Acquia, Drupal Association, WBENC
“We are Acquia partners, organizational members of the Drupal Association”
Ownership status check
90%
no
“not part of a holding/PE-owned”
Recurring retainer model
90%
yes
“We’ve made it easy to subscribe to ongoing essential services.”

DMA-14

Web Dev Agency · California
High-confidence fit 24 signals checked 12 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“a team member brings decades of marketing experience to the company.”
Visible leadership bench
100%
2 named executives
“a team member Studio | Design | a team member Shopify | Wix Studio | Code”
Operating history
100%
2013
“Since 2013 we have worked hard to help others grow.”
Strategic fit
100%
web design + digital marketing + diverse industries
“We’ve had the privilege to change gears, diversify and work with a wide range of clients”
Geographic footprint
100%
Los Angeles, California; not_visible
“Los Angeles, California”
Service vs product model
100%
service_led
“a full service Web Design and Marketing Agency”
Recurring-offering indicators
100%
yes
“ongoing managed services”
End-market exposure
100%
medical, food, retail
“A Medical Spa & Skin Care Line Website Culinary Publication for The Best Food In LA”
Partner & channel ecosystem
100%
Wix, Shopify
“We are certified Wix Partners, Shopify Partners”
Ownership status check
100%
no
“not part of a holding/PE-owned”
B2C client focus
100%
yes
“A Medical Spa & Skin Care Line Website Culinary Publication for The Best Food In LA”
Platform certifications
100%
Wix, Shopify
“We are certified Wix Partners, Shopify Partners”

DMA-15

Creative & Branding · MN
High-confidence fit 21 signals checked 11 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“now solely owned by Mollie”
Visible leadership bench
100%
3 named executives: a team member, a team member, a team member
“Owner / a team member Windmiller, Brand & a team member Geary, a team member a team member”
Operating history
100%
2014
“LAB launched in 2014”
Strategic fit
100%
creative branding + branding, website design, and brand messaging + local businesses
“connecting businesses to their audience through branding & design and community experiences”
Geographic footprint
100%
Minneapolis, MN; 1 location
“the company 1629 Hennepin Ave, 300A Minneapolis, MN 55403”
Service vs product model
100%
service_led
“full-service branding and marketing agency”
Recurring-offering indicators
100%
yes
“ongoing managed services”
End-market exposure
100%
healthcare, design, retail, food & beverage, real estate
“Hypercharge Health, Casamia Custom Build & Design, Galleria: Dinner Party in a Box, Henna & Hijabs, Black Dove Group”
Management professionalization
100%
3 visible non-founder functions: Brand & Editorial Manager, a team member
“Brand & a team member Geary, a team member a team member”
Activity trajectory
100%
2023
“In 2023, LAB is expanding the marketing services”
Digital-commercial maturity
100%
SEO-optimized website
“SEO-optimized website”

DMA-16

Creative & Branding · CT
High-confidence fit 24 signals checked 11 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“Michael LeBeau Founder, a team member Parker Founder, Managing Partner”
Visible leadership bench
100%
6 named executives
“Michael LeBeau Founder, a team member Parker Founder, a team member Fahy SVP, a team member Pollack SVP, a team member López SVP, a team member SVP, Technology”
Operating history
100%
2014
“we started the first born-Agile the company in 2014”
Strategic fit
100%
the company branding + digital marketing + CPG and hospitality clients
“We apply a patient-first approach that has been successful for our CPG and hospitality clients”
Geographic footprint
100%
South Norwalk, CT; 1 location
“the company HEADQUARTERS 27 Ann Street, 2 nd Floor South Norwalk, CT 06854”
Service vs product model
100%
service_led
“we have you covered. Social media, websites, paid media, streaming video and radio”
Recurring-offering indicators
100%
yes
“retainer-based engagements, monthly management fees”
End-market exposure
100%
CPG, hospitality, healthcare
“successful for our CPG and hospitality clients”
Hiring posture
100%
2 open roles: the company Director, Copy / the company Strategist (Pharma), Freelance Art Director
“the company Director, Copy / the company Strategist (Pharma) Freelance Art Director”
Digital-commercial maturity
100%
real-time dashboards
“real-time dashboards to keep an active pulse on engagements and revenue”
Ownership status check
100%
no
“Proudly independent. And staying that way.”

DMA-17

Performance Marketing · CA
High-confidence fit 24 signals checked 11 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“I started the company after losing lots of money to different digital agencies.”
Visible leadership bench
100%
limited_visible_bench
“a team member CEO | ZenFoods”
Strategic fit
100%
performance_marketing + PPC Management + businesses of all sizes
“PPC Management SEO Web Design Landing Page Testing Conversion Rate Optimization”
Geographic footprint
100%
Redondo Beach, CA; not_visible
“2215 Artesia Blvd, Redondo Beach, CA 90278”
Service vs product model
100%
service_led
“PPC Management SEO Web Design”
Recurring-offering indicators
100%
yes
“We primarily operate on a monthly retainer model.”
End-market exposure
100%
law firms, e-commerce brands, universities, medical practices, SaaS companies and local service businesses
“managed Google Ads and search campaigns for more than 250 businesses: law firms, e-commerce brands, universities, medical practices, SaaS companies and local service businesses.”
Activity trajectory
100%
October 2023
“Thanks to the company' efforts, the client has seen a steady increase in sales every year without increasing their ad spend.”
Ownership status check
100%
no
“we've never asked a single one of them to sign a contract.”
B2C client focus
100%
yes
“law firms, e-commerce brands, universities, medical practices, SaaS companies and local service businesses.”
Recurring retainer model
100%
yes
“We primarily operate on a monthly retainer model.”

DMA-18

Performance Marketing · California
High-confidence fit 24 signals checked 11 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“Paxton founded and successfully exited Veruta, the first US-based company to offer personalized product-based rethe company advertisements”
Visible leadership bench
100%
6 named executives
“a team member, a team member, a team member, a team member, a team member, a team member”
Strategic fit
100%
performance the company + growth the company programs + startups and SMBs
“We help companies skip or fix expensive, time consuming mistakes by leveraging years of insights around creating Lean the company Systems™ and developing scalable growth the company programs.”
Geographic footprint
100%
Walnut Creek, California; 1 location
“the company services and lead generation (lead-gen) for small busineses in Walnut Creek, California”
Service vs product model
100%
service_led
“We provide the company audits & roadmaps, interim the company management services, or help with establishing or fixing specific the company channels.”
Recurring-offering indicators
100%
yes
“interim the company management services”
End-market exposure
100%
SaaS, CPG, eCommerce, FinTech, Banking, Insurance, Entertainment, Parenting, Biotech, Healthcare, Restaurants, Fitness, Health & Wellness, and Consulting
“working within industries such as SaaS, CPG, eCommerce, FinTech, Banking, Insurance, Entertainment, Parenting, Biotech, Healthcare, Restaurants, Fitness, Health & Wellness, and Consulting.”
Management professionalization
100%
C-Suite executives (CMO, CIO, CTO, CPO)
“as C-Suite executives (CMO, CIO, CTO, CPO) responsible for board accountability, P&Ls, and full resource-management.”
Activity trajectory
100%
Updated 6/8/2023
“Perspective Analytics and the company Data Analysis Updated 6/8/2023”
Ownership status check
100%
no
“our business model is focused on client success – not endlessly growing our client-base.”
B2C client focus
100%
yes
“working within industries such as SaaS, CPG, eCommerce, FinTech, Banking, Insurance, Entertainment, Parenting, Biotech, Healthcare, Restaurants, Fitness, Health & Wellness, and Consulting.”

DMA-19

Performance Marketing · MN
High-confidence fit 24 signals checked 11 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“a team member started the company after a frustrating observation”
Visible leadership bench
100%
limited_visible_bench
“a team member started the company”
Operating history
100%
2006
“founded in 2006”
Strategic fit
100%
performance_marketing + lead generation + B2B and B2C clients
“B2B and B2C Lead Generation Engineered for Performance”
Geographic footprint
100%
Minneapolis, MN; 225 active clients
“225 active clients. 1,000+ served since 2006.”
Service vs product model
100%
service_led
“B2B and B2C lead generation plus AI operations”
Recurring-offering indicators
100%
yes
“monthly management fees, ongoing managed services”
End-market exposure
100%
franchise systems, commercial service operators, home-service and consumer brands, SaaS companies, and professional services firms
“Trusted by franchise systems, commercial service operators, home-service and consumer brands”
Ownership status check
100%
no
“not part of a holding/PE-owned”
B2C client focus
100%
B2C brands
“B2B and B2C lead generation”
Recurring retainer model
100%
yes
“monthly management fees, ongoing managed services”

DMA-20

SEO & Content · US
High-confidence fit 24 signals checked 11 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“the company is a boutique marketing agency”
Visible leadership bench
100%
5 named executives
“a team member a team member a team member of SEO a team member a team member a team member a team member CTO”
Strategic fit
100%
SEO + SEO, Local SEO, PPC, Content Marketing + personal injury law firms
“We offer a complete suite of expert legal marketing services designed to maximize your firm’s online success”
Service vs product model
100%
service_led
“complete SEO and digital marketing solutions”
Recurring-offering indicators
100%
yes
“we offer ongoing SEO maintenance services”
End-market exposure
100%
legal industry
“we help personal injury lawyers improve online visibility”
Management professionalization
100%
limited_visible_bench
“Our team consists of experts across the core SEO disciplines”
Ownership status check
100%
no
“we are a premium SEO agency”
B2C client focus
100%
yes
“helping personal injury law firms”
Recurring retainer model
100%
yes
“we offer ongoing SEO maintenance services”
Vertical specialization
100%
personal injury law
“SEO tailored to personal injury lawyers”

Pipeline economics

Total cost for this 10,000-domain sample run across both passes.

Pass 0 — triage

10,000 domains classified by GPT-4o-mini at 100 concurrent threads.

  • Runtime: ~25 minutes
  • Cost: ~$0.80
  • Per domain: $0.00008

Pass B — deep extraction

673 eligible domains deep-screened with multi-page crawl at 60 concurrent threads.

  • Runtime: ~40 minutes
  • Cost: ~$1.44
  • Per domain: $0.0021
$2.24
total pipeline cost for 10K domains

Want this level of detail for your vertical?

Digital marketing is one of hundreds of verticals we screen. Send your thesis and get a full-vertical census — every company scored and ranked with full signal transcripts, not a sample.

Request the specimen report